By Katie Torres
In our last post, we talked about how to build a strong brand image by knowing your audience, building goals, and then developing your brand persona and key messaging.
Today's post will focus on how to solidify that image and help you make it known to your audience.
When building your brand image, you want to have a strong PR Plan in place. This means planning ahead by at least six months to schedule the release of your content, and finding the connections you need to help you share your message on various platforms.
Speaking events, editorials, and social media are all excellent ways to make your message heard. Do the research to find out which specific options are best for your intentions and then reach out to key people to schedule opportunities where you can share your ideas.
Sharing your ideas is only possible when your content is prioritized. Your content is what will get the attention of your targeted audience, so be sure not to overlook this.
At Envoy, we use our blog, podcasts, and social media to keep our audience informed on trends, tips, and otherwise helpful information regarding the growth of their companies when it comes to facilities maintenance.
Other platforms include contributing your articles to editorials, taking out ads for your business, making a short video that communicates your brand image, and more. A quick Google search can help you come up with more ideas to distribute your content.
Content should be put out at least once a week, if not more. Keeping a steady stream going will keep your message consistent and more memorable in the minds of your audience.
Keeping this steady flow of content will also help you to be more visible on the web by improving your Search Engine Optimization, or SEO.
SEO, as defined by Google is, "the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine."
For other ways to understand and improve your SEO, check out this nifty link, here.
Posting content weekly to websites like these will help build relationships with your audience and make your message more memorable.
Building your brand image is hard work, but it helps to have a business that is well functioning and well maintained. Come back for our next blog post, where we will talk about why having a facilities maintenance program is essential to building your brand image.