By Katie Torres
Last week, we talked about the specifics of how to build your brand image and get it out there for people to see.
Knowing how to build your brand is great, but it helps to have the resources to move ahead in your plans.
Having a facilities maintenance program can help to give you the time, organization, and resources you need to meet your goals and create a strong brand image.
Right from the start of the process of building your brand, a good FM company can help.
They say that bad company corrupts good character. The opposite is also true: Good company builds good character. So when choosing an FM company, you'll want to find one that aligns with your company's goals and values.
For instance, Envoy's core value is to be irrationally helpful. We want to serve. So when we work with companies who hold values similar to ours, we are working toward common goals. This shows in the way service is provided and in the end product of that service.
So when you are building your brand image and looking to reach out to a specific audience, keep in mind the culture of the companies you are working with. A good FM company can help enhance your current values if your goals are similar.
You will meet your goals and have the ability to plan ahead much more efficiently if you have an FM company working to keep your equipment and facilities maintained.
One of the tips we gave last week for building your brand image talked about the need to plan ahead by six months for your goals and content.
It is extremely difficult to plan ahead if you have equipment that has gone down unexpectedly due to age or lack of maintenance.
An FM company will make sure that your equipment and facilities are kept up and running so you have the assurance needed to make those plans. And when equipment does go down unexpectedly, you are not set back in achieving your plans when you have to fix it yourself.
Having well maintained equipment and facilities will also lead to a decrease in overall cost when you are not stuck paying for last minute expenses. This means more funds are available to go toward your marketing and content department, which is an essential piece of building your brand image.
When the FM company you work with has effective software and technology, it saves you even more time because you don't have to worry about lack of communication and organization. You can take that time and use it for planning and further developing your brand.
And, of course, your customers will see a building that looks great and will receive good service when your equipment and facilities are properly maintained. Who doesn't appreciate a building that is well taken care of?
So, if you're wondering if working with an FM company is the right choice for you and your brand, wonder no more. It seems clear to us that having a well developed FM program leads to meeting goals and an overall improvement of brand image.