Daymond John at #PRSM2015

Daymond John brought one of the best keynotes I have experienced at a PRSM conference. He was relevant to both sides of the facilities transaction. Most of all, he painted a very accurate position of what building a business looks like.

First of all, the desire to build something is in you. Most of the people I know who have started companies have been focused on selling things since the day they were kids. Raymond sold custom pencils in elementary school.

Building a business is about putting your product out there and getting feedback. It's realizing girls liked his custom pencils more and changing the product and listening to the reason LL Cool J "hates" his clothes. You have to listen to your market and respond appropriately. And appropriately means just that. Change must make sense.

The hustle is not glamorous and perception becomes reality in the market. The FUBU brand was built on 10 shirts that he would get artist to wear in videos. Then he would take it back. People just assumed his clothes were selling like crazy.

Set goals. They will focus you on what you are working to accomplish and keep you from distractions.

You have to be obsessed about what you are doing? What is driving you? If you can't answer this, you are going to have a hard time getting through the really rough spots that come with building a business from nothing.

Just keep going. You will get kicked. One minute you will feel you are at the top of your game. The next minute a brick will fall from the sky and knock you out. Get up and move again. It's the only way.

Don't lose sight of what's important. Success can come at a cost, especially when you are blinded by it.

PRSM2015 Young Professionals

Note the age limit. :) LOL

Note the age limit. :) LOL

I love and appreciate the fact that the Professional Retail Store Maintenance Association is embracing and empowering young professionals (especially because I am one of them). They even go as far as bringing in educators to help level-up our skill sets.

Today, Kimberly A. Ferguson of K-Ferg Training led a action-based discussion on gaining and maintaining respect at work.

Here are a couple highlights from the talk.

Attitude is Everything

One of our biggest strengths as young people is our energy, optimism, and willingness to look at problems from a completely different angle. We love to make positive change. 

Unfortunately, we can also be easily frustrated when our peers are seemingly unwilling to see our point of view (read: blindly agree with us).

A positive attitude in the face optimism, patience, and polite tenacity will play to our ability to be taken seriously.


I'll go ahead and admit I am one to overestimate my strengths. At the same time, I see very talented peers over overestimate their weaknesses.

Honest self-assesment is crucial to personal and professional growth. It allows you to hone in on what you are great at, and prune responsibilities or avoid the areas which do not come naturally.

More importantly, you are able to direct yourself towards education and projects that will develop you into a well rounded professional.

I find folks who are strong self-assessors are much better at relationships and team environments too.

Goal Setting

This one is huge and so often passed over. Set a goal. Create a plan. Take the first step. 

Clear goals create focus and get your and your team back on track when distraction attacks.

Next up at PRSM for team Envoy FM is the welcome reception. We are also looking forward to seeing Damond John for the opening keynote tomorrow.